One Thing That You Can Do To Generate Free Publicity And Quality Leads

I’m going to tell you a wildly flourishing auto marketing strategy you will probably reject... but I am going to tell you nonetheless because IT WORKS.



In fact, this is one little thing you could do that would instantly give your business the power to draw in quality clients that pay more, stay longer and refer repeatedly.



And like we said, you will likely reject it …AT FIRST, but once we break this down into manageable pieces (and in plain English); you’ll be chomping at the bit to get started.



Yet before I let you in on this powerful marketing secret, let me just say this:



If you are feeling the effects of tightening wallets, scarce credit and the fear based economic recession then you know you require more horsepower than ever before to persuade someone to release their iron fist and spend money at your store.



The importance of confidence and value has been previously discussed by us. We have discussed the change that's taking place in customer confidence and spending habits.



Unfortunately, these dynamics aren’t getting better. In fact, they've gotten worse. So what that means is if you’re a dealer trying to get by with a little marketing or even sloppy marketing... or not tracking your marketing efficiency all together, you’re really in trouble.



The good news is that you do not need to stay in this kind of trouble forever. You can swing the dynamics of this new economy back in your favor. And what I am about to tell you would help you do just that.



So what’s it? What is this magic thing that could instantly give your business a swift kick in the proverbial pants and have you attracting more customers than you've ever gotten even in the good times?



Write a book.



Seriously… write a book.



I am going to give you a minute to either 1) stop laughing or 2) stop huffing and puffing and spouting off all the reasons why that would never work for you. As a matter of fact, some of the excuses going through your head probably sound a bit like, "I can barely write my name," or "I do not have anything to say" or "Who is going to read it"…or better yet…. "I don’t have time to write a book! I have a BUSINESS to run".



But that is all nonsense and I’m gonna give you a proven blue print to pump out a book targeted to your ideal customer which would automatically position you as an expert in your field this very year.



As you may know we published our very first book, Gravitational Marketing; The Science of Attracting Customers in March of 2008. When we wrote that book we did not do it the conventional way (we do not do anything the conventional way). When we wrote our book we were on a national seminar tour putting on 2-day seminars all over the country. When did we have time to write a book?



Well we didn’t but we found time and we have done it for many of our VIP clients since.



Here’s how we did it…and how you could too:



1. Sit down and make an outline of the ten main questions or concerns your clients have when purchasing and financing a car.



2. Find somebody to ask you those questions in an interview style setting. Answer the questions as if you were talking to a consumer on the lot. Explain in plain English and answer the questions using examples and stories. Record the interview.



3. Send the video recording to a transcription company who would transcribe it for you and gives it back to you as text.



4. Find a local newspaper writer or editor and appoint them to edit the transcript into a lot more flowing prose.



5. Find a graphic designer to create a cover and layout the inside. Put your picture on the front of the book.



6. Send the book to 48HrBooks.com and have copies made. You can do small runs and still get them under $4 a piece.



Writing a book positions you as a major expert and authority in the market. It elevates you over all your rivals, decreases buyer anxiety and distrust and speeds up the sales procedure.



A book also opens many doors in terms of local media exposure and free publicity opportunities for your dealership.



Writing a book with our method takes a bit of work upfront but it is something that pays dividends for the life of your career.



So what are you waiting for? It’s time to begin!



Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers. Get important automotive advertising tips for FREE by requesting their FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting http://www.RichDealers.com