One Thing That Will Help You In Generating Quality Leads And Free Publicity

I’m about to tell you a wildly flourishing auto marketing strategy you will possibly reject... but I am going to tell you nonetheless because IT WORKS.



As a matter of fact, this is one little thing you could do which will immediately give your business the power to draw quality clientele that pay more, stay more time and refer repeatedly.



And like we said, you would likely reject it …AT FIRST, but once we break this down into manageable pieces (and in plain English); you’ll be chomping at the bit to get started.



Yet before I let you in on this powerful marketing secret, let me just say this:



If you are feeling the effects of tightening wallets, scarce credit and the fear based economic recession then you know you require more horsepower than ever before to convince somebody to release their iron fist and spend cash at your store.



We've talked in the past about the importance of confidence and value. We have discussed the change which is taking place in client confidence and spending habits.



Unfortunately, these dynamics aren’t getting better. As a matter of fact, they've gotten worse. So what that means is if you’re a dealer trying to get by with a little marketing or maybe even sloppy marketing... or not tracking your marketing effectiveness all together, you’re really in trouble.



The good news is that you do not have to stay in this type of trouble eternally. You could swing the dynamics of this new economy back in your favor. And what I’m about to tell you will help you do just that.



So what is it? What is this magic thing that can instantly give your business a quick kick in the proverbial pants and have you attracting more customers than you've ever gotten even in the good times?



Write a book.



Seriously… write a book.



I’m going to give you a minute to either 1) stop laughing or 2) stop huffing and puffing and spouting off all the reasons why that would never work for you. As a matter of fact, some of the excuses going through your head probably sound a bit like, "I can barely write my name," or "I don’t have anything to say" or "Who is going to read it"…or better yet…. "I do not have time to write a book! I have a BUSINESS to run".



But that’s all nonsense and I’m gonna give you a proven blue print to pump out a book targeted to your perfect client that will automatically position you as a specialist in your field this very year.



As you might know we published our first book, Gravitational Marketing; The Science of Attracting Customers in March of 2008. When we wrote that book we didn't do it the conventional way (we do not do anything the traditional way). When we wrote our book we were on a national seminar tour putting on 2-day seminars around the country. When did we have time to write a book?



Well we did not but we found time and we have done it for several of our VIP clientele since.



Here’s how we did it…and how you could too:



1. Sit down and make an outline of the ten chief questions or concerns your clients have when buying and financing a car.



2. Find someone to ask you those questions in an interview style setting. Answer the questions as if you were talking to a customer on the lot. Explain in plain English and answer the questions making use of illustrations and stories. Record the interview.



3. Send the recording to a transcription company who would transcribe it for you and gives it back to you as text.



4. Find a local newspaper writer or editor and hire them to edit the transcript into more flowing prose.



5. Find a graphic designer to create a cover and layout the inside. Put your image on the front of the book.



6. Send the book to 48HrBooks.com and have copies made. You can do small runs and still get them under $4 a piece.



Writing a book positions you as a leading expert and authority in the market. It elevates you over all your rivals, reduces buyer anxiety and distrust and speeds up the sales procedure.



A book even opens many doors in terms of local media exposure and free advertising opportunities for your dealership.



Writing a book with our method takes a bit of work upfront but it's something which pays dividends for the life of your career.



So what are you waiting for? It is time to begin!



Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers. Get important automotive advertising tips for FREE by requesting their FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting http://www.RichDealers.com