Idol Meanie Reveals Secret To High Profit Automotive Advertising

We recently saw an interview with American Idol's Simon Cowell that drove a major purpose home as it relates to the success and failure of automotive dealerships. This idea may be life changing for you, therefore bear with me for some time while I set the scene.

The interviewer was reminiscing of the times when USA Idol was jut measly idea, instead of an American icon. Simon made the point that nobody thought that a talent show where the general people decides who wins would be successful. "Perhaps that's exactly why it had been successful," Simon explained.

Did you catch that! What an easy, yet brilliant, concept that is. USA Idol was so outrageously successful specifically because nobody thought it was possible. In other words, it was a risk for everybody involved.

The ability to take risks is that the one of the key factors that sets apart wealthy dealers from poor dealers who constantly struggle to turn a profit year after year.

Risk is inherent in business. To even start in business may be a risk. And definitely getting out of bed each morning is risky. But the sort of risk Simon and the producers of USA Idol took is completely different than the sort most folks typically endure.

When huge production firms, record execs, and broadcast networks get along to provide a show, they're continuously risking money. And massive deal-they have lots of it. One show succeeding or failing doesn't really build a distinction in the grand scheme of things for these massive companies.

However this completely different quite risk appears to transcend money. It goes straight to the core of who we are as intelligent beings: our ego.

Simon and the gang had lots of money to risk. The real leap of religion, though, was the potential ridicule they faced. Their reputation was on the line. Their strength was in the power to keep going and focus their eyes on the large things that lie ahead...that was really all the encouragement they required to face the naysayers and proceed with the event of the show.

Marketing a business or yourself is really no different. If you were to develop and refine a marketing campaign that was extraordinarily successful and then ask all your friends, family, neighbors, customers, etc. what they thought of your campaign, you would notice that nobody really liked the issue anyway.

It's essentially the same way the "gurus" and different self-proclaimed marketing consultants shot down US Idol. They all said it would flop-that no one would watch such a show. They felt the show was an enormous waste of cash and inspired them to quit while they were ahead.

However if you merely get one thing out of this text, I need you to perceive effective automotive marketing isn't about what people like. Of course, effective marketing usually stings. It hurts. It makes you uncomfortable enough to move....and eventually take action!

To learn more about how to separate your dealership from the crowd, like the small used car dealer in a tiny Mississippi town who had to install a deli counter (take a number) in his single wide trailer to control the flow of traffic, request our FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting www.RichDealers.com